![]() ![]() The rollout is a reflection of a gender-bending fashion moment as well as of how Red Wing has transformed in recent years. ![]() ![]() Others are more modern styles with modest heels that give them a more feminine spin.Īllison Gettings, Red Wing Shoe director of product creation, Legacy demonstrates the difference between women's and men's boots. Some of the styles are nearly identical to the men’s line, whereas others hearken back to boots the company made for women nearly a century ago. The Women’s Heritage boots will start showing up early next month in select Red Wing stores, on its website and at independent boutiques around the United States. The company, which has been making shoes along the banks of the Mississippi River since 1905, is launching a new line for women. Now, after seeing that women account for as much as 10 percent of its Men’s Heritage collection sales, Red Wing is giving women more of what they want. On Instagram, for instance, women have posted hundreds of pictures posing in the boots, often paired with rolled-up jeans or dresses, tagged under the hashtag #redwingwomen. There have been other tipoffs that the boots, for decades a symbol of rugged masculinity, are reaching a new audience. The more likely explanation for the surge in sales of men’s shoes in sizes 3 and 4? Women. executives figured it probably wasn’t young boys who were suddenly snapping up the iconic Minnesota company’s $300-plus boots. ![]()
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